What is a landing page?

A landing page has one goal: to convert a visitor on an offer. Users click on the link to get more information on what you have to offer. It's your job to include the information your visitor needs in order to determine whether the offer is worth buying from you.

The landing page should be simple and easy to use. The more options you have the harder it become to make a decision.

You will need to create content to design a visual hierarchy based on what people need in order to make a decision.

What you need to have in a landing page

1. Attention-grabbing images and a big headline to grab attention

2. Divide your page content with subheadings.

3. Bullet points draw attention to elements in a list and feature benefits.

4. Body copy within those subheadings allow you to briefly elaborate.

A landing page is a great way to drive traffic, improve your SEO and build your brand. Approximately 68% of B2B businesses use landingpages to generate leads for future conversation. A landingpage primarily collects a name and email address so that you can build your brand and your tribe of followers who will purchase from you over and over and over. 

Landing pages are the heart and soul of an inbound marketer's lead generation efforts. Remember a landingpage targets a specific audience, such as traffic from an email campaign promoting a particular service or product.

7 reasons why need a landing page

1. Easily generate leads

2. Give your offers a place to live

3. Collect demographic information about your prospects

4. Understand which prospects are more engaged

5. Provide fuel for other marketing channels

6. Offer insights into the effectiveness of your marketing offers

7. Grow your list of contacts who want what you offer

What you get with this package:

1. Landing page + form to capture leads 

2. Email Drip Campaign- (4 email follow up )

3. CRM set up (cost of CRM is extra there is a monthly fee)

4. 3 Social Media graphics to use for your promotion

5. Google analytics set up

6. FB Pixel for retargeting (ad expense is not included and it is a separte product)

7. Adding Social media feeds to your website (not the landingpage)

6. Whiteboard animation Video

7. Style the "freebie" so that client can leave their contact info.

Thank you!

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