Have you ever sat in front of your computer to write the next article that goes viral and brings an unthinkable amount of visitors to your website? 

But your excitement quickly morphs info frustrations as you meet your nemesis - the blank screen.

No judgment, it happens to the best of us - seasoned writers included. 

There is an industry secret I am going to share with you. The best bloggers know and use it every time they sit down to write. 

And guess what? They NEVER experience "Blank Page Syndrome." They never suffer from writer's block. 

They know something most content producers don't...

"The Pros never ever start writing from a blank screen." 

Simple, right. 

But of course, it is more nuanced than that. 

See, their first step is NOT sitting down to write a full article at all. 

They begin with research. 

They search for competing post, they brainstorm titles and subheadings. They line out SEO keywords that must be included in the post to rank. They find pictures and graphics.

And then they consolidate everything the collected into one magical document:

"A Content Brief"

Great Content begins with a solid content brief. 

Maybe writing a 2,000-word article doesn't intimate you. But you don't have the time to research and build an outline required for the foundation of your article. A content brief is just what you need.

Does the idea of research turn your stomach? A content brief could help you. 

If you hire writers or have a team of writers, a brief can eliminate up to 80% back-and-forth communication and get them churning out content for your faster, more aligned with searcher's intent, and SEO-focused. 

A content brief can save you time, money, and help your content rank better in the search engines. 

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