When most marketers hear "accessibility," they think legal compliance. But UserWay is flipping the script.

By embedding AI into accessibility, UserWay isn’t just helping websites meet ADA and WCAG standards—it’s enhancing user experience, boosting SEO, and driving better engagement and conversions. Think faster site interaction, more inclusive experiences, and higher earnings-per-click—all with minimal effort.

Just like marketing automation revolutionized email, UserWay’s AI accessibility solutions are becoming a must-have layer of modern UX strategy. Here’s why.

UserWay is an AI-driven digital accessibility platform designed to make websites usable for everyone, regardless of ability, without breaking your design, workflow, or codebase.

At its core is the AI-powered Accessibility Widget, which automatically scans and remediates accessibility issues in real-time. It adapts the user interface based on individual needs—text size, contrast, screen reader support, keyboard navigation, and more—without requiring your dev team to lift a finger.

And it’s not just about doing the right thing. Marketers are seeing measurable gains:

• Higher click-through rates (CTR)
• Increased earnings per click (EPC)
• Lower bounce rates
• Improved brand trust and SEO performance

Who Should Use UserWay?

Any business with a website. Period.

UserWay is designed for organizations of every size and sector, including:

• E-Commerce brands wanting better conversion from more users
• Agencies managing client sites across industries
• Startups and SMBs looking for scalable, plug-and-play UX enhancers
• Enterprise marketing teams with compliance mandates
• SaaS platforms and service providers needing clean, compliant, and inclusive digital user experiences

If your site touches the public and you care about usability, brand reputation, or SEO—UserWay belongs in your tech stack.

What Can UserWay Be Used For?

UserWay goes beyond fixing code—it optimizes the user journey while making websites more inclusive. Here’s what it can help you do:

• Improve overall UX for users with disabilities and without
• Boost organic search rankings through cleaner, more structured code
• Reduce bounce rates by making your site navigable for all users
• Extend reach and engagement across underserved user groups
• Increase conversion rates by making information on your website and marketing documents easier to absorb
• Comply with U.S. and U.K. accessibility laws (ADA, WCAG, Section 508, EN 301 549)
• Minimize legal risk with real-time accessibility monitoring
  
  For marketers, this means faster load times, better engagement metrics, and improved conversion paths—especially for audiences using assistive technologies. ​​

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