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Take 1 business that attends and set up some of the fundamentals of a promotion plan with them
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Roger James Hamilton speaks about how the promotion plan is the fundamental building block for yellow and green level businesses.
The promotion plan brings together your ideal customer, problem, solution and compelling offer along with your 5 marketing channels into a focussed 12 week sprint.
A clear financial target is set to be achieved at the end of the 12 weeks.
Most businesses lack clarity and focussed effort and lose themselves in unnecessary activity.
The promotion plan focusses the business on a clear target and every action that it takes in those 12 weeks is focussed on achieving that target.
This produces tremendous learnings and/or significant earnings.
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