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In the iconic movie Jerry Maguire, there’s a memorable line where Tom Cruise’s character says to Dorothy, “You had me at hello.” It’s a powerful moment, encapsulating instant connection and chemistry. In today’s marketing landscape, that “hello” moment isn’t the magical beginning. It’s the culmination of a journey, like a carefully orchestrated dance you lead with your ideal client long before you ever utter a word. Here’s the truth: you want to have them hooked before you even say hello.